Marketing and advertising - Portraying your story the right way, to the right people, at the right moment is the key to success.
Your reputation is what characterizes you before they know you. Strategy is the guarantee that the future you aim, is already here.
Unforgettable moments that captivate and ignite lasting connections with your audience and leave an indelible mark on your target group
ImaginePR & Communications designed and implemented a comprehensive campaign to successfully launch Copybet, an online betting company, into the Cyprus market.
ImaginePR & Communications designed and implemented a comprehensive campaign to successfully launch Copybet, an online betting company, into the Cyprus market.
The campaign encompassed a full spectrum of marketing activities, including press announcements, media outreach, and TV commercials to build public awareness. Social media strategies were crafted to engage potential subscribers, while large-scale billboard placements ensured visibility across key locations. Events were organized to create a personal connection with the target audience, and tailored promotional offers were developed specifically for the Cypriot market.
ImaginePR handled the strategic planning of marketing and advertising campaigns, designs and media buying.
Additionally, ImaginePR ensured that all campaigns adhered to the strict guidelines set by the National Betting Authority (NBA).
This project delivered a complete branding, launch, and market strategy that established Copybet as a recognizable and compliant brand in Cyprus focusing on the company’s unique characteristics. Data analysis as market research were used to locate the market needs and design successful and long lasting campaigns.
